Turn Big Moments into Big Wins.
Strategic Support for Nonprofits & Changemakers
When the pressure is on, you need someone who can deliver.
You're in the middle of something big and messy — a stalled campaign, a tough leadership transition, or a crisis that demands immediate attention. The timeline is tight. It’s crunch time. You need someone who can step in and make an immediate impact with smart strategy, creative solutions and expert execution.
That’s where I come in.
I work with nonprofits, political campaigns, artists and business leaders who need a partner to bring big projects across the finish line.
Whether you're launching something new, navigating through change, or course-correcting when things have gone sideways, I provide the expertise, focus, and momentum you need to succeed.
How I Provide Support
Strategy + Implementation for Big Moments
Major campaigns. Leadership transitions. Product launches. These are the moments that can define your organization’s trajectory. They require both strategic vision and flawless execution, often on tight timelines and with limited resources. I help you plan, position, and launch with confidence, and work hand-in-hand with your team until the job is done.
Fractional Leadership During Transitions
When your marketing or communications team is in flux, I step in to provide interim leadership that keeps momentum going. I stabilize operations, mentor staff, maintain your external presence, and collaborate with leadership to build sustainable, long-term plans and processes. You get the steady guidance of an experienced leader who's been in the driver’s seat and knows how to keep teams focused and productive during uncertainty.
Crisis Response & Course Correction
When the unexpected happens or a project goes sideways, you need someone who can triage quickly, think strategically under pressure, and implement solutions that protect your reputation and refocus your efforts. Drawing on decades of experience navigating emergent crises and tricky situations, I bring multiple perspectives to the table and can anticipate the ripple effects of decisions in real time. Together, we'll chart a path forward that gets your campaign, message or team back on track.
Foundational Messaging & Materials
Before you can launch that campaign, event, or initiative, you need the right tools in place: clear messaging, compelling materials, and a cohesive story that cuts through the noise and drives impact. I develop the communications assets that set you up for success, whether that’s press materials, brand guidelines, messaging platforms, campaign toolkits, and whatever else you need to go confidently into the world.
Trusted by Nonprofits & changemakers
What I Bring to the Table
Experience you can trust
Decades leading marketing & communications for nonprofits means I've been in the hot seat, made tough calls, and learned what works – and what doesn’t. I can anticipate what's around the corner and help you make decisions with confidence and get back on track.
Collaborative Partnership
I lead with genuine curiosity, not assumptions or one-size-fits-all solutions. I always start with “how can I help” and build from there. We’ll co-create the plan together, ensuring everyone is part of the process.
Calm Under pressure
High-pressure moments require clear heads and steady hands. Whether you're in crisis mode or racing toward a launch deadline, I bring the calm, focus, and positive energy that helps teams persist and perform when it matters most.
Strategy + Tactics
I toggle easily between big-picture planning and in-the-weeds execution, bringing strategic and creative thinking at every level. I won’t just hand you a plan and disappear, I’ll be in the trenches with you until it’s done.
About Christy Wood
Founder & Principal
With nearly three decades of experience navigating the ever-changing world of marketing, communications and audience engagement, I bring a deep focus on mission-driven organizations, particularly in the arts and nonprofit sectors. My work encompasses brand strategy, audience development, sales and institutional messaging.
Most recently, I was the Vice President of Marketing & Communications for the Seattle Symphony. As a key member of the senior leadership team, I was the lead for many of the Symphony’s bold initiatives, including the organization’s first-ever in-house concert streaming platform Seattle Symphony Live; and most recently, the nation-wide launch of the orchestra’s first-ever female Music Director, Xian Zhang.
Deeply committed to civic engagement, I’ve served on multiple nonprofit and advocacy boards, including the League of Women Voters of Seattle-King County, March for Science, and the King County Democrats. I was also one of the leads for the Washington state branch of the Biden/Harris campaign. I hold a BA in Writing and an MBA with a concentration in marketing.
If you're facing a big moment and need strategic, creative, hands-on support to persist and see it through, let's talk. I'd love to learn about what you're working on and explore how we can partner to make it happen.
